/* Sales Hunter USA — Mad Men era editorial system */

:root {
  --ink: #14121a;
  --paper: #f2ebe3;
  --parchment: #e8dfd4;
  --gold: #b8923f;
  --gold-deep: #8a6b2a;
  --wine: #5c2438;
  --smoke: #6b6560;
  --cream: #faf6f0;
  --font-display: "Playfair Display", Georgia, "Times New Roman", serif;
  --font-body: "Cormorant Garamond", Georgia, serif;
  --font-ui: "Oswald", system-ui, sans-serif;
  --space-xs: 0.5rem;
  --space-sm: 1rem;
  --space-md: 1.75rem;
  --space-lg: 3rem;
  --space-xl: 5rem;
  --max: 72rem;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 1.25rem;
  line-height: 1.55;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}

body.nav-open {
  overflow: hidden;
}

.bg-texture {
  pointer-events: none;
  position: fixed;
  inset: 0;
  z-index: 0;
  opacity: 0.4;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.09'/%3E%3C/svg%3E");
}

.bg-star {
  pointer-events: none;
  position: fixed;
  top: -20%;
  right: -10%;
  width: min(55vw, 28rem);
  height: min(55vw, 28rem);
  z-index: 0;
  border: 1px solid rgba(184, 146, 63, 0.22);
  border-radius: 50%;
  box-shadow: inset 0 0 0 1px rgba(184, 146, 63, 0.08);
}

.bg-star::after {
  content: "";
  position: absolute;
  inset: 18%;
  border: 1px solid rgba(184, 146, 63, 0.15);
  border-radius: 50%;
}

main,
.site-header,
.site-footer {
  position: relative;
  z-index: 1;
}

h1,
h2,
h3 {
  font-family: var(--font-display);
  font-weight: 600;
  line-height: 1.12;
  letter-spacing: -0.02em;
}

h1 {
  font-size: clamp(2.35rem, 5.5vw, 3.75rem);
  margin: 0 0 var(--space-md);
}

h1 em {
  font-style: italic;
  color: var(--wine);
}

h2 {
  font-size: clamp(1.85rem, 3.5vw, 2.65rem);
  margin: 0 0 var(--space-sm);
}

h3 {
  font-size: 1.35rem;
  margin: 0 0 var(--space-xs);
  font-weight: 600;
}

p {
  margin: 0 0 var(--space-sm);
}

a {
  color: var(--gold-deep);
  text-decoration-thickness: 1px;
  text-underline-offset: 0.2em;
}

a:hover {
  color: var(--ink);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

/* ——— Header ——— */

.site-header {
  padding: var(--space-sm) var(--space-md);
  border-bottom: 1px solid rgba(20, 18, 26, 0.08);
  background: rgba(242, 235, 227, 0.92);
  backdrop-filter: blur(10px);
}

.nav {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-md);
}

.logo {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  text-decoration: none;
  color: var(--ink);
}

.logo:hover {
  color: var(--ink);
}

.logo-mark {
  width: 2.25rem;
  height: 2.25rem;
  border: 1px solid var(--gold);
  border-radius: 50%;
  box-shadow: inset 0 0 0 3px var(--paper), inset 0 0 0 4px rgba(184, 146, 63, 0.35);
  background: radial-gradient(circle, var(--ink) 22%, transparent 23%);
}

.logo-mark--footer {
  width: 1.75rem;
  height: 1.75rem;
}

.logo-text {
  display: flex;
  flex-direction: column;
  line-height: 1.05;
}

.logo-name {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 600;
  letter-spacing: 0.02em;
}

.logo-sub {
  font-family: var(--font-ui);
  font-size: 0.65rem;
  letter-spacing: 0.35em;
  text-transform: uppercase;
  color: var(--gold-deep);
}

.nav-links {
  display: flex;
  gap: 1.75rem;
  align-items: center;
}

.nav-links a {
  font-family: var(--font-ui);
  font-size: 0.8rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--smoke);
}

.nav-links a:hover {
  color: var(--ink);
}

.nav-cta .btn {
  padding: 0.55rem 1rem;
  font-size: 0.75rem;
}

.nav-toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 6px;
  width: 2.5rem;
  height: 2.5rem;
  padding: 0;
  border: 1px solid rgba(20, 18, 26, 0.2);
  background: transparent;
  cursor: pointer;
}

.nav-toggle span {
  display: block;
  height: 2px;
  width: 1.25rem;
  margin: 0 auto;
  background: var(--ink);
  transition: transform 0.25s var(--ease), opacity 0.2s;
}

.nav-toggle.open span:nth-child(1) {
  transform: translateY(8px) rotate(45deg);
}

.nav-toggle.open span:nth-child(2) {
  opacity: 0;
}

.nav-toggle.open span:nth-child(3) {
  transform: translateY(-8px) rotate(-45deg);
}

/* ——— Buttons ——— */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-ui);
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 0.85rem 1.35rem;
  border-radius: 2px;
  transition: background 0.2s, color 0.2s, border-color 0.2s, box-shadow 0.2s;
  border: 1px solid transparent;
}

.btn-primary {
  background: var(--gold);
  color: var(--ink);
  border-color: var(--gold-deep);
  box-shadow: 0 2px 0 rgba(20, 18, 26, 0.12);
}

.btn-primary:hover {
  background: var(--gold-deep);
  color: var(--paper);
}

.btn-outline {
  border-color: var(--ink);
  color: var(--ink);
  background: transparent;
}

.btn-outline:hover {
  background: var(--ink);
  color: var(--paper);
}

.btn-ghost {
  border-color: rgba(184, 146, 63, 0.55);
  color: var(--ink);
  background: transparent;
}

.btn-ghost:hover {
  border-color: var(--gold);
  background: rgba(184, 146, 63, 0.1);
}

.btn-lg {
  padding: 1rem 1.5rem;
  font-size: 0.85rem;
}

/* ——— Hero ——— */

.hero {
  max-width: var(--max);
  margin: 0 auto;
  padding: var(--space-xl) var(--space-md) var(--space-lg);
  display: flex;
  flex-direction: column;
  gap: var(--space-lg);
}

.hero-banner {
  margin: 0;
  padding: 0.45rem;
  background: linear-gradient(145deg, var(--parchment) 0%, #ddd2c4 100%);
  border: 1px solid rgba(184, 146, 63, 0.5);
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.55),
    0 14px 48px rgba(20, 18, 26, 0.1);
}

.hero-banner img {
  width: 100%;
  height: auto;
  display: block;
}

.hero-body {
  display: grid;
  grid-template-columns: 1fr minmax(14rem, 20rem);
  gap: var(--space-lg);
  align-items: start;
}

.hero-inner {
  max-width: 40rem;
}

.eyebrow {
  font-family: var(--font-ui);
  font-size: 0.72rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold-deep);
  margin: 0 0 var(--space-sm);
}

.eyebrow--muted {
  color: var(--smoke);
}

.hero-strap {
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 3vw, 1.85rem);
  font-weight: 600;
  font-style: italic;
  letter-spacing: 0.01em;
  color: var(--wine);
  margin: 0 0 0.65rem;
  padding-top: var(--space-sm);
  border-top: 1px solid rgba(184, 146, 63, 0.35);
  line-height: 1.2;
}

.hero-lede {
  font-size: 1.35rem;
  line-height: 1.5;
  color: var(--ink);
  margin-bottom: var(--space-md);
}

.hero-lede strong {
  font-weight: 600;
}

.hero-cta {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-sm);
  margin-bottom: var(--space-md);
}

.hero-promise {
  list-style: none;
  padding: 0;
  margin: 0;
}

.hero-promise li {
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 2.2vw, 1.45rem);
  line-height: 1.35;
  color: var(--ink);
  position: relative;
  padding-left: 1.5rem;
  margin-bottom: 0.65rem;
}

.hero-promise li:last-child {
  margin-bottom: 0;
}

.hero-promise li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.65em;
  width: 0.65rem;
  height: 2px;
  background: var(--gold-deep);
}

.hero-panel {
  background: var(--parchment);
  border: 1px solid rgba(184, 146, 63, 0.35);
  padding: var(--space-md);
  box-shadow: 0 12px 40px rgba(20, 18, 26, 0.06);
}

.panel-rule {
  height: 3px;
  width: 3rem;
  background: linear-gradient(90deg, var(--gold), transparent);
  margin-bottom: var(--space-sm);
}

.panel-kicker {
  font-family: var(--font-ui);
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--smoke);
  margin: 0 0 0.35rem;
}

.panel-quote {
  font-family: var(--font-display);
  font-size: 1.35rem;
  line-height: 1.35;
  margin: 0 0 var(--space-md);
}

.panel-quote .gold {
  color: var(--gold-deep);
  font-style: italic;
}

.panel-stats {
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: var(--space-sm);
}

.panel-stats div {
  border-top: 1px solid rgba(20, 18, 26, 0.1);
  padding-top: var(--space-sm);
}

.panel-stats dt {
  font-family: var(--font-ui);
  font-size: 0.65rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--smoke);
  margin: 0 0 0.2rem;
}

.panel-stats dd {
  margin: 0;
  font-size: 1.2rem;
  font-weight: 600;
  font-family: var(--font-body);
}

.section-rule {
  max-width: var(--max);
  margin: 0 auto;
  height: 1px;
  background: rgba(20, 18, 26, 0.12);
}

.section-rule--gold {
  background: linear-gradient(90deg, transparent, rgba(184, 146, 63, 0.5), transparent);
  height: 2px;
}

/* ——— Sections ——— */

.section {
  opacity: 0;
  transform: translateY(1rem);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}

.section.is-visible {
  opacity: 1;
  transform: none;
}

.section-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: var(--space-xl) var(--space-md);
}

.section--dark {
  background: var(--ink);
  color: var(--paper);
}

.section--dark a {
  color: var(--gold);
}

.section--dark a:hover {
  color: var(--cream);
}

.strip-inner {
  padding-top: var(--space-lg);
  padding-bottom: var(--space-lg);
}

.strip-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-md);
}

.strip-card {
  padding: var(--space-md);
  border: 1px solid rgba(242, 235, 227, 0.12);
  background: rgba(255, 255, 255, 0.03);
}

.strip-num {
  font-family: var(--font-ui);
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  color: var(--gold);
  display: block;
  margin-bottom: var(--space-sm);
}

.strip-card h3 {
  font-size: 1.2rem;
  margin-bottom: 0.5rem;
}

.strip-card p {
  color: rgba(242, 235, 227, 0.82);
  font-size: 1.15rem;
  margin: 0;
}

.strip-card em {
  color: var(--cream);
  font-style: italic;
}

.section-head {
  text-align: center;
  max-width: 38rem;
  margin: 0 auto var(--space-lg);
}

.section-head--left {
  text-align: left;
  margin-left: 0;
}

.section-deck {
  font-size: 1.3rem;
  color: var(--smoke);
  margin: 0;
}

.section--light .section-deck {
  color: var(--smoke);
}

.timeline {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-md);
  counter-reset: step;
}

.timeline li {
  position: relative;
  padding: var(--space-md) var(--space-md) var(--space-md) 5.5rem;
  border: 1px solid rgba(20, 18, 26, 0.1);
  background: var(--cream);
}

.timeline li::before {
  counter-increment: step;
  content: counter(step, decimal-leading-zero);
  position: absolute;
  left: var(--space-md);
  top: var(--space-md);
  font-family: var(--font-ui);
  font-size: 1.5rem;
  letter-spacing: 0.05em;
  color: var(--gold-deep);
  opacity: 0.85;
}

.timeline-step {
  font-family: var(--font-ui);
  font-size: 0.75rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink);
  display: block;
  margin-bottom: 0.35rem;
}

.timeline p {
  margin: 0;
  font-size: 1.2rem;
}

.section--parchment {
  background: var(--parchment);
}

.split {
  display: grid;
  grid-template-columns: 1fr minmax(12rem, 18rem);
  gap: var(--space-lg);
  align-items: start;
}

.checklist {
  list-style: none;
  padding: 0;
  margin: 0;
  font-size: 1.2rem;
}

.checklist li {
  position: relative;
  padding-left: 1.5rem;
  margin-bottom: 0.65rem;
}

.checklist li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--gold-deep);
}

.pullquote {
  margin: 0;
  padding: var(--space-md);
  border-left: 3px solid var(--wine);
  background: rgba(255, 255, 255, 0.45);
}

.pullquote p {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-style: italic;
  margin: 0 0 var(--space-sm);
  line-height: 1.3;
}

.pullquote footer {
  font-family: var(--font-ui);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--smoke);
}

.section--cta {
  background: var(--ink);
  color: var(--paper);
}

.cta-block {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: var(--space-lg);
  align-items: center;
}

.cta-copy h2 {
  color: var(--cream);
}

.cta-copy p {
  color: rgba(242, 235, 227, 0.78);
  max-width: 32rem;
  margin: 0;
}

.cta-actions {
  text-align: right;
}

.cta-note {
  font-size: 0.95rem;
  color: rgba(242, 235, 227, 0.5);
  margin: var(--space-sm) 0 0;
  max-width: 18rem;
  margin-left: auto;
}

/* ——— Footer ——— */

.site-footer {
  padding: var(--space-lg) var(--space-md);
  border-top: 1px solid rgba(20, 18, 26, 0.1);
  background: var(--paper);
}

.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  text-align: center;
}

.footer-brand {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 600;
  margin-bottom: 0.35rem;
}

.footer-tag {
  font-family: var(--font-ui);
  font-size: 0.65rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--smoke);
  margin: 0 0 var(--space-sm);
}

.footer-copy {
  font-size: 0.95rem;
  color: var(--smoke);
  margin: 0;
}

/* ——— Responsive ——— */

@media (max-width: 960px) {
  .hero-body {
    grid-template-columns: 1fr;
  }

  .strip-grid {
    grid-template-columns: 1fr;
  }

  .split {
    grid-template-columns: 1fr;
  }

  .cta-block {
    grid-template-columns: 1fr;
    text-align: left;
  }

  .cta-actions {
    text-align: left;
  }

  .cta-note {
    margin-left: 0;
    max-width: none;
  }
}

@media (max-width: 768px) {
  .nav-toggle {
    display: flex;
  }

  .nav-links,
  .nav-cta {
    display: none;
    position: fixed;
    left: 0;
    right: 0;
    top: 4.5rem;
    flex-direction: column;
    align-items: stretch;
    padding: var(--space-md);
    background: var(--paper);
    border-bottom: 1px solid rgba(20, 18, 26, 0.1);
    gap: var(--space-sm);
    z-index: 50;
    box-shadow: 0 16px 40px rgba(20, 18, 26, 0.08);
  }

  .nav-links a {
    padding: 0.5rem 0;
    border-bottom: 1px solid rgba(20, 18, 26, 0.06);
  }

  .nav-cta .btn {
    width: 100%;
  }

  body.nav-open .nav-links,
  body.nav-open .nav-cta {
    display: flex;
  }

  .timeline li {
    padding-left: var(--space-md);
    padding-top: 3.5rem;
  }

  .timeline li::before {
    top: var(--space-md);
    left: var(--space-md);
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .section {
    opacity: 1;
    transform: none;
    transition: none;
  }
}